Retool pricing ranges from an ongoing Free plan for up to five Retool Cloud users to Team at $10 per builder and $5 per internal user per month, and Business at $50 per builder and $15 per internal user per month. Those paid rates are in USD and require annual billing. Enterprise has custom annual pricing. Your actual total depends mainly on user roles, external access, governance requirements and deployment needs.
Retool pricing at a glance
The documented Retool price structure separates builders from internal users on Team and Business. This matters because a small development group can build applications for a larger operational audience without every user being charged at the builder rate. The prices and terms below were verified on October 17, 2026.
| Plan | Price | Billing and allowances | Likely fit |
|---|---|---|---|
| Free | $0 | Up to 5 users on Retool Cloud; production-only use; 250 pooled AI credits per month | Small teams starting with a limited internal application |
| Team | $10 per builder and $5 per internal user per month | Billed annually; 1,000 pooled AI credits per month | Internal teams that need more than five users and can use the standard cloud plan |
| Business | $50 per builder and $15 per internal user per month | Billed annually; external users are metered; 3,000 pooled AI credits per month | Organizations with external application access or requirements that move beyond Team |
| Enterprise | Custom pricing | Annual pricing; unlimited internal and external users | Organizations evaluating self-hosting, air-gapped deployment or enterprise-scale access |
Retool says annual billing saves 20%. The table therefore presents annual-billing monthly equivalents rather than month-to-month prices. A paid-plan trial is also available, although its duration is not specified. AI credits are pooled monthly allowances; they should not be interpreted as seats, workflow runs or application executions.
What affects your Retool cost
The largest predictable component of Retool cost is the mix of builders and internal users. Builders configure resources, queries, interfaces and application logic. Internal users work through the completed tools. On Team and Business, each group has its own rate, so assigning everyone a builder role would produce a materially different estimate from licensing only the people who maintain applications as builders.
External access introduces another variable. Business meters external users rather than including them in its internal-user rate. Because the applicable metered rate is not specified in the documented plan details, a reliable Business estimate for a customer portal or partner application requires the relevant external-user terms. Enterprise instead includes unlimited internal and external users under custom annual pricing.
Plan limits can also affect the decision even when seat counts are modest. The Free plan is limited to five Retool Cloud users and production-only use. Monthly pooled AI credits increase from 250 on Free to 1,000 on Team and 3,000 on Business. Workflow-run allowances also vary by plan, but they are separate from AI credits and should be assessed against the planned automation workload.
Finally, platform charges are not the entire operating budget for an internal tool. Retool connects to databases, APIs and business systems that your organization configures and maintains. Any costs for those connected services, implementation work, credentials, networking or customer-operated infrastructure should be calculated separately rather than treated as part of the Retool subscription.
Choosing the right Retool plan
Choose Free when no more than five people need a Retool Cloud workspace and its production-only model and 250 pooled monthly AI credits cover the project. It provides a low-risk way to establish whether an internal interface works for the intended process before committing to paid seats.
Consider Team when an internal application has outgrown five users but does not require Business or Enterprise conditions. Its lower builder and internal-user rates make it the clearest paid starting point for a conventional internal audience. Estimate builders separately from employees who only operate the resulting applications.
Consider Business when you need metered external access or the plan’s larger allowance of 3,000 pooled AI credits. The substantial difference in builder and internal-user rates means the reason for moving from Team should be tied to a specific entitlement or operational requirement, not simply team growth.
Discuss Enterprise when self-hosted or air-gapped deployment is required, or when unlimited internal and external users could suit the access model. Self-hosting is not a way to remove operating costs: a self-managed production installation requires customer-operated infrastructure such as Kubernetes, Helm, external databases, blob storage and network configuration. Object permissions are currently unavailable on self-hosted instances, which may also affect a governance review.
Rich permissions, audit logs, source control and custom single sign-on are restricted to higher-priced tiers. Before selecting a plan, map each required identity, audit, deployment and development control to the applicable tier. That exercise is more reliable than choosing solely from seat price. Your Retool pricing shortlist should therefore start with Free or Team for straightforward internal use, Business for supported external access needs, and Enterprise for its documented deployment or unlimited-user model.
Estimate a Retool price for your team
Consider an illustrative Team deployment with three builders and 12 internal users. Using the annual-billing monthly equivalents, the calculation is:
Builders 3 × $10 = $30 per month
Internal users 12 × $5 = $60 per month
Estimated Retool cost $30 + $60 = $90 per month, billed annually
The derived annual subscription amount is $90 × 12, or $1,080 per year. This estimate assumes that the three builders and 12 internal users are separate billable roles and that there are no metered external users. It also excludes connected services and implementation expenses.
Retool states that annual billing saves 20%, but the corresponding month-to-month rates are not included here, so a valid monthly-billing comparison cannot be calculated from these figures alone. For Business, use the same formula with $50 per builder and $15 per internal user, then add the applicable external-user charges if the application serves people outside the organization.
Make a role-based shortlist
List every expected user as a builder, internal user or external user, then calculate Team and Business with only compatible annual-billing rates. Next, identify any non-negotiable governance, deployment and support requirements. If self-hosting, air-gapped operation or unlimited external access is essential, request Enterprise terms; otherwise, start with the lowest tier that supports the required audience and controls.
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Frequently Asked Questions About Retool pricing plans and costs
How much does Retool cost?
Retool has an ongoing Free plan for up to five Retool Cloud users. With annual billing, Team costs $10 per builder and $5 per internal user each month, while Business costs $50 per builder and $15 per internal user each month. Enterprise uses custom annual pricing. These figures were verified on October 17, 2026.
Does Retool offer a free plan?
Yes. The Free plan supports up to five users on Retool Cloud, is described as production-only and includes 250 pooled AI credits per month. It can suit a small team evaluating or operating a limited internal tool, but teams needing more users or higher-tier governance capabilities should assess a paid plan.
Are Retool builders and internal users priced the same?
No. Team and Business apply separate rates to builders and internal users. A builder creates or maintains applications, resources and logic, while an internal user operates the finished tools. Classifying people by their actual role is therefore important when estimating cost.
Does Retool charge for external users?
Business uses metered external users, but the applicable metered rate is not specified in the documented plan details. Enterprise custom pricing includes unlimited internal and external users. A team exposing applications beyond its workforce should obtain the external-user terms before comparing Business with Enterprise.
