Wix pricing includes an ongoing free option plus documented paid plans from USD 17.77 to USD 159.77 per month. Those paid figures are promotional monthly equivalents for annual subscriptions paid in full, not confirmed month-to-month rates. The best choice depends on whether you need only a free publishing environment, a custom domain, or an eligible plan for payments and ecommerce. Prices and terms below were verified on September 21, 2026.
Wix pricing and plans at a glance
The free option lets you create and publish a Wix site without providing a credit card. A paid subscription becomes necessary when you want to connect a custom domain. Payment and ecommerce capabilities are available only through eligible paid plans, although the supplied plan details do not establish exactly which commerce features belong to each tier.
The following Wix plans were displayed in USD for the indicated market. Exact localization was not fully confirmed, and location, taxes, subscription period and billing address can change the checkout total.
| Plan | Displayed price | Derived annual payment | Practical selection role |
|---|---|---|---|
| Free | No paid subscription | No paid subscription | Learning the editor, testing a concept or publishing without a custom domain |
| Light | USD 17.77 per month equivalent | USD 213.24 paid annually | Lowest documented paid tier to consider when a custom domain is the main requirement |
| Core | USD 29.77 per month equivalent | USD 357.24 paid annually | A step-up tier to assess when Light does not contain the required site or business capabilities |
| Business | USD 39.77 per month equivalent | USD 477.24 paid annually | A higher business tier that should be matched against the operational features required at checkout |
| Business Elite | USD 159.77 per month equivalent | USD 1,917.24 paid annually | The highest documented tier, appropriate only when its additional entitlements justify the substantial price increase |
Every paid figure in the table is a promotional monthly equivalent for an annual subscription paid in full. For example, Light is shown as USD 17.77 per month, but the compatible calculation is USD 17.77 multiplied by 12, producing an annual payment of USD 213.24. It is not evidence of a USD 17.77 month-to-month subscription.
Regular entry pricing, renewal pricing and a confirmed monthly billing rate were unclear. Accordingly, compare Wix premium plans using the full amount due rather than relying only on the larger monthly-equivalent figure displayed on a pricing page.
What each Wix pricing plan is for
Free for evaluation and basic publishing
The free Wix website builder is the practical starting point for learning the drag-and-drop editor, trying a template or AI-assisted starting process, and determining whether the platform suits your project. It includes a way to create and publish without entering a credit card.
Free is a reasonable fit for early drafts, experiments and projects that do not require a custom domain. It is not sufficient when a professional web address is essential. It also should not be selected for a store that needs payment or ecommerce functions, because those capabilities require an eligible paid plan.
Light when a custom domain is the main requirement
Light is the lowest-priced documented paid plan. It is the first tier to evaluate for a portfolio, creator site or small-business information site where the central reason for paying is connecting a custom domain.
Do not choose it solely because it is the least expensive Wix price. List every required function first, including scheduling, marketing, payment acceptance, online selling and any specialized extension. If Light includes everything on that list at checkout, moving to a more expensive tier would add cost without solving another identified requirement.
Core and Business for broader operational needs
Core and Business sit between Light and Business Elite in the documented Wix pricing plans. The confirmed information does not assign specific storage, collaborator, marketing or commerce allowances to these individual tiers, so their names alone are not enough to make a sound buying decision.
They are appropriate candidates to compare when the site must do more than publish pages under a custom domain. This may include workflows involving scheduling, marketing, App Market extensions or online selling. Some of these capabilities can depend on plan eligibility or additional configuration. For a store, verify that the exact tier supports the required payment and ecommerce functions before building the sales workflow around it.
Business Elite for requirements that justify the premium
Business Elite has a promotional annual equivalent of USD 159.77 per month, resulting in a derived upfront annual payment of USD 1,917.24. That is a materially larger commitment than the other documented Wix plans.
Choose it only when its specific entitlements address requirements that lower tiers cannot meet. A larger plan name is not automatically better for a small business. The useful test is whether the additional capacity or business functionality solves a defined constraint for the site.
What paid Wix plans change
Wix combines its visual builder with managed hosting, SSL and domain-management capabilities. This means subscribers are not separately assembling a content management system and hosting stack just to operate the core website. The owner still manages the site’s content, access, domain registration details and any connected business processes.
The clearest confirmed dividing line is the custom domain. You must pay for a Wix plan to connect one. A custom domain is the address visitors use, while hosting is the infrastructure that delivers the site; paying for a plan should not be interpreted automatically as confirmation that every domain registration or renewal charge is included.
The other important dividing line is commerce eligibility. Payment and ecommerce tools are restricted to eligible paid plans. A site can therefore look finished in the editor without yet having a suitable subscription for accepting orders or payments.
Costs beyond the advertised Wix price
The advertised subscription figure is only one part of the possible Wix cost. Build a budget around the full annual payment and then account for the following items where they apply.
- Taxes and regional pricing can change the checkout total according to location, billing address and applicable tax treatment.
- Domain registration and renewal should be reviewed separately from the right to connect a custom domain. Confirm the initial registration terms and later renewal amount for the domain you intend to use.
- Plan renewal may not match the promotional Wix prices shown here. Regular and renewal rates were unclear, so inspect the later billing amount before authorizing an annual subscription.
- Apps and extensions may be needed for a specialized workflow. Determine whether each required extension is covered by the chosen setup or creates an additional recurring cost.
- Payment-related charges should be considered when planning an online store. The plan prices above do not establish payment-processing or transaction-fee rates, which can depend on the selected payment arrangement and location.
- Other business services should not be assumed to be part of every plan merely because Wix supports website, marketing, scheduling or domain tools. Include only the services the project actually needs.
Separate these items into recurring and initial costs. The plan subscription, domain renewal and any continuing extensions can affect future operating expenses. A new domain or initial configuration may create a different first-year total. This distinction makes it easier to compare the promotional first payment with the amount the website may require later.
How to choose a Wix plan before paying
- Define the site’s job. Decide whether it will publish information, display a portfolio, collect appointments or sell products. This identifies the capabilities that must be present at launch.
- Start with the free option. Build enough of the site to assess the editor and confirm that Wix suits the intended design and content workflow.
- List non-negotiable functions. Include a custom domain, payment acceptance, ecommerce, scheduling, marketing tools and specialized apps only when the project genuinely needs them.
- Find the lowest eligible paid tier. Compare that list against the actual plan entitlements shown during selection. For commerce, confirm payment and ecommerce eligibility rather than assuming every paid tier supports selling.
- Convert the displayed rate into the real commitment. Multiply a monthly equivalent by 12 when the annual subscription is paid in full, then add applicable taxes and any separately priced services.
- Review later billing terms. Check the regular or renewal price, cancellation conditions and final total before authorizing payment.
For a simple portfolio that needs its own domain, evaluate Light first and move upward only if a required capability is missing. For an online store, begin with commerce eligibility instead of price, then select the least expensive eligible plan that covers the required sales workflow. This produces a more defensible choice than treating one tier as the best Wix plan for everyone.
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Frequently Asked Questions About Wix pricing plans
Is Wix free to use?
Yes. Wix has an ongoing free option that does not require a credit card. It can be used to build, evaluate and publish a site, but connecting a custom domain requires a paid plan. Payment and ecommerce features also require an eligible paid subscription.
How much does Wix cost for a paid website?
The documented paid Wix prices ranged from USD 17.77 to USD 159.77 per month as promotional monthly equivalents for annual subscriptions paid in full. That represents derived annual payments of USD 213.24 to USD 1,917.24 before location-dependent taxes or other optional costs.
Does a Wix plan include a domain?
Wix provides domain-management capabilities, and any Wix site using a custom domain needs a paid plan. However, the documented plan information does not establish that domain registration or renewal is included in every paid subscription. Check the domain terms and checkout total for the plan you select.
Are the displayed Wix prices month-to-month rates?
Not in this comparison. The listed amounts were displayed as promotional monthly equivalents for annual subscriptions paid in full. They should not be interpreted as confirmed month-to-month rates. Regular and renewal prices were also unclear, so review the full charge and later billing terms before purchasing.
