CRM

Pipedrive Pricing Plans, Costs and What You Get

Pipedrive’s four documented US plans cost from US$14 to US$79 per seat monthly on annual billing. Compare rates, calculate seven-user totals and learn what to confirm for a 100,000-contact sales database.

pipedrive pricing

Pipedrive pricing for US customers starts at US$14 per seat per month equivalent for Lite when billed annually, while Growth, Premium and Ultimate cost US$39, US$59 and US$79, respectively. For seven seats, that means an annual subscription from US$1,176 to US$6,636. These figures were verified on September 24, 2026. A 100,000-contact database requires a separate limit check because seat pricing does not establish record capacity.

Pipedrive pricing plans in 2026

The four documented Pipedrive pricing plans use per-seat subscription pricing. The advertised monthly figures below are annual-billing equivalents, not month-to-month rates. Each seat is paid for through one annual payment.

PlanAnnual-billing monthly equivalentAnnual payment per seatImportant pricing detail
LiteUS$14 per seatUS$168LeadBooster is a paid add-on
GrowthUS$39 per seatUS$468LeadBooster is a paid add-on
PremiumUS$59 per seatUS$708Higher-priced tier for teams evaluating advanced requirements
UltimateUS$79 per seatUS$948Highest-priced documented tier

Monthly billing is also offered, but monthly-billed amounts are not represented by these figures. Seats rather than only active users are billed, so retaining an unused seat can still affect the Pipedrive cost.

The CRM centers on contacts, organizations, leads, deals, activities and customizable sales pipelines. However, automation, email tools, reporting, forecasting, permissions, enrichment and customization vary by plan. Usage allowances can also differ for leads and deals, custom fields, reports, automations, sequences, email synchronization, permissions and API tokens.

How much does Pipedrive cost for your team

For the annual rates above, calculate the base subscription with this formula:

Number of seats × annual price per seat = annual subscription

For example, a seven-user team normally needs seven paid seats. The compatible annual calculations are:

PlanCalculationSeven-seat annual totalMonthly planning equivalent
Lite7 × US$168US$1,176US$98
Growth7 × US$468US$3,276US$273
Premium7 × US$708US$4,956US$413
Ultimate7 × US$948US$6,636US$553

The monthly planning equivalents are each annual total divided by 12. They help compare the economic cost per month, but the annual plan uses one yearly payment and should not be mistaken for monthly billing.

Optional products must be added separately where required. For instance, LeadBooster is a paid add-on on Lite and Growth. Campaigns, Web Visitors and other adjacent capabilities may also require an add-on, a higher plan or a separate product. Their prices are not included in the totals above.

Which Pipedrive plan fits common sales needs

Lite for a cost-conscious pipeline setup

Lite provides the lowest documented Pipedrive CRM pricing. It is the logical starting point for a team that primarily needs a shared sales pipeline and finds that its required fields, reporting, communication tools and allowances are covered during evaluation. A seven-seat Lite subscription is US$1,176 annually. LeadBooster should be budgeted separately if lead-generation functionality is required.

Growth for requirements beyond the entry tier

Growth raises the annual price to US$468 per seat, or US$3,276 for seven seats. The additional US$2,100 per year over Lite is worthwhile only if the team identifies plan-specific functions or allowances it will use. Map requirements such as email synchronization, workflow automation, reports and sequences to the plan allocation before choosing it.

Premium or Ultimate for more demanding controls

Premium and Ultimate are the relevant tiers to assess when a team needs more advanced automation, forecasting, reporting, permissions, customization or usage capacity. Those capabilities are plan-dependent, so the higher price alone should not be treated as proof that every desired function is included. Define the required controls and expected volumes first, then match each one to its entitlement and limit.

The seven-user and 100,000-contact scenario combines two separate questions. Seven seats can be priced using the table above. Contact capacity cannot be inferred from the number of seats or the subscription price. Before migrating 100,000 contacts, confirm how the intended plan treats people, organizations, leads and deals, including any account-level limits. This prevents a buyer from confusing contact records with opportunities or paying for a plan that does not match the intended data model.

Costs and conditions to check before choosing

  • Billing cadence: The listed rates require annual billing and one annual payment per seat. Obtain the separate monthly-billing price if annual commitment is unsuitable.
  • Paid seats: Budget for provisioned seats, not merely the number of people expected to be active on a particular day.
  • Optional products: LeadBooster, Campaigns, Web Visitors and adjacent capabilities can add to the core CRM subscription.
  • Operational limits: Compare expected deals, leads, fields, reports, automations, sequences, synchronized email accounts, permission needs and API usage with the selected plan’s allowances.
  • Record volume: Validate the required capacity before importing a database approaching 100,000 contacts.

Pipedrive offers a 14-day free trial. Use it to reproduce a representative pipeline, import a small clean sample and test the workflows the team actually needs. Before purchasing, count the required seats, choose a billing cadence and confirm both the feature allocation and record limits for the preferred plan.

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Frequently Asked Questions About Pipedrive pricing plans and costs

How much is Pipedrive per user?

The documented US annual-billing rates are US$14 for Lite, US$39 for Growth, US$59 for Premium and US$79 for Ultimate per seat per month equivalent. That corresponds to annual payments of US$168, US$468, US$708 and US$948 per seat, respectively.

Is Pipedrive billed monthly or annually?

Pipedrive offers monthly billing, but the rates covered here are monthly equivalents tied to annual billing and one annual payment per seat. Monthly-billed prices are not included, so do not use the annual equivalent as a month-to-month quote.

What does Pipedrive cost for seven users?

With annual billing, seven seats cost US$1,176 per year on Lite, US$3,276 on Growth, US$4,956 on Premium or US$6,636 on Ultimate. These are subscription calculations based on the documented per-seat annual rates and exclude separately purchased products.

Can Pipedrive support 100,000 contacts?

The available pricing details do not establish a specific 100,000-contact allowance for these plans. Pipedrive applies usage limits to resources including leads and deals, but contact records and seats are different measurements. Confirm the applicable person, organization, lead and deal limits for the intended plan before importing that volume.

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